The manifesto
We make one thing.
Most non-alcoholic beer is brewed by someone whose real job is alcoholic beer. You can taste it. It tastes like an apology. We don't apologise for our beer and we don't brew anything else. Amen is a non-alcoholic beer company. Full stop. Amen.
Why alcohol-free
Because the rest of life shouldn't stop when alcohol does. Sport, work, school nights, pregnancies, recovery, religion, choice. Take your pick.
Why properly brewed
Real ingredients. Real fermentation. We brew to flavour first, then control the alcohol. Never the other way round.
Why a Madonna
Because we wanted a symbol of patient devotion holding a hop cone — and because we have a sense of humour about taking ourselves seriously.
A note
“We started Amen because non-alcoholic beer kept being treated like a consolation prize. It's not. It's the main event for a lot of us, every day. So we brewed the beers we actually want to drink — and we brewed nothing else.”
— The Amen Founders
Our vision
Tomorrow starts today.
A better tomorrow. Isn't that what we're all here for? Mornings we can't wait to wake up to. Days we never want to end. Greener pastures we can actually access, and clearer skies wherever we roam. Happier trails — for us, and for Mother Nature. A better version of our day, ourselves, our communities and our world. That sounds pretty grand to us.
A tomorrow so promising that we plan for it today. With our choices, our motivations and our daily routines. We live for that tomorrow. We push for that tomorrow. We are brewing that tomorrow. Because we know tomorrow is going to be great.
Our beers
Four cans. Zero compromise.
Lager, Pale Ale, Weissbier and Radler. Properly brewed, alcohol-free, and built to drink whenever the rest of life keeps going.
